This sample business plan for a coffee export business provides a good example of export planning. Under their strategy and implementation summary, they highlight strategic alliances as their main form of conducting international business, stating:
"Our most valued alliances are those we have developed with American
importers. They have the ability and willingness to purchase larger
quantities of our products and recommend us to other importers.
Additional alliances with trucking contractors and the Porto de Santos
Cafe Commission are currently established."
They also discuss some challenges they face, such as high taxes on exports. The report states:
"Distribution costs for internal sales are absorbed by the customer but
distribution costs for exports are absorbed by us. Increasing the volume
of our exports makes us eligible to receive reduced fees".
This example shows how an export/strategic alliance relationship can be beneficial and serve both sides. American importers face a high demand for coffee, a product which Brazil has a large supply of. By joining together, the American importers can get coffee as a lower price (because they do not have to absorb the tax) and the Brazilian exporters receive reduced fees from exporting large volumes. Also, the coffee company has been able to form alliances with trucking contractors which would further drive export prices down.
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