Magazines: The Power of Print (Marketing)

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The campaign Marketing: The Power of Print, is chaired by presidents from Hearst Magazines, Time Inc, Conde Nast, Wenner Media and Meredith National Media. These ads are a creative play on words, using the titles of major magazine publications to form short paragraphs about the continued relevance of magazines. Since print publications are increasingly threatened by their tablet counterparts, I think that these ads are a smart way to redirect consumers toward physical copies of the publications. Also, I find it interesting how the heads of multiple competing publishers are all joining together in their effort to promote continued magazine subscriptions.