http://money.cnn.com/2012/11/29/smallbusiness/fast-food-strike-mcdonalds/index.html?iid=Lead
This article covers unhappy employees of fast food establishments in New York who are protesting for higher pay and the right to unionize. The workers want a pay raise to $15, which seems quite extreme given the $9 an hour average rate for their jobs. If they were to unionize and achieve this desired rate, this could vastly impact the fast food industry by driving prices up, thereby passing higher prices along to American consumers who buy fast food.
Thursday, November 29, 2012
Burger King- Marketing
http://www.youtube.com/watch?v=FkY2hRCb0PQ
This is one of the original Burger King "have it your way" commercials. Burger King is a great example of a company that entered the market to high competition (McDonald's) but successfully differentiated itself by allowing the consumer to customize his or her order, unlike at McDonald's where they would only serve the hamburger the standard way.
This is one of the original Burger King "have it your way" commercials. Burger King is a great example of a company that entered the market to high competition (McDonald's) but successfully differentiated itself by allowing the consumer to customize his or her order, unlike at McDonald's where they would only serve the hamburger the standard way.
Wednesday, November 28, 2012
Yahoo Update- Marketing
http://tech.fortune.cnn.com/2012/11/28/yahoos-mayer-on-god-family-and-yahoo/?iid=Lead
A follow-up to my previous post about marketing and its role in helping to save Yahoo, this article covers the new CEO's first interview. It mentions how hiring a new chief marketing officer will be imperative to success, and how Yahoo has a lot of work to do in order to position themselves as leader in apps. This will require a complete marketing overhaul on the part of the corporation, since it is a market that they have not even entered yet.
A follow-up to my previous post about marketing and its role in helping to save Yahoo, this article covers the new CEO's first interview. It mentions how hiring a new chief marketing officer will be imperative to success, and how Yahoo has a lot of work to do in order to position themselves as leader in apps. This will require a complete marketing overhaul on the part of the corporation, since it is a market that they have not even entered yet.
Sunday, November 25, 2012
Marketing and the Election- Marketing
http://www.forbes.com/sites/theyec/2012/11/19/3-lessons-for-marketers-from-the-2012-elections/
This article talks about the success of Obama's data-based marketing campaign and lessons that businesses can take from his presidential victory. Tips include establishing connections early and often and reaching out to supporters of the 2008 campaign, an idea that ties directly into customer relationship management. As we have learned, it is less expensive to maintain an existing customer relationship than to create a new one. Similarly, it is easier to win the vote of a previous Obama supporter than to turn an undecided voter into an Obama supporter.
This article talks about the success of Obama's data-based marketing campaign and lessons that businesses can take from his presidential victory. Tips include establishing connections early and often and reaching out to supporters of the 2008 campaign, an idea that ties directly into customer relationship management. As we have learned, it is less expensive to maintain an existing customer relationship than to create a new one. Similarly, it is easier to win the vote of a previous Obama supporter than to turn an undecided voter into an Obama supporter.
Black Friday- Business
http://money.cnn.com/2012/11/25/pf/black-friday-sales/index.html?iid=Lead
An article about Black Friday sales, which attracted a record number of shoppers, up 21 million from last year, spending an average of $25 more than last year. This article suggests that earlier store openings (Thanksgiving night vs. Friday morning) are to thank for the higher sales and larger customer turn out. This could be a good sign for the economy and points to consumer confidence and a positive outlook on the economic situation, which leads customers to spend more money.
An article about Black Friday sales, which attracted a record number of shoppers, up 21 million from last year, spending an average of $25 more than last year. This article suggests that earlier store openings (Thanksgiving night vs. Friday morning) are to thank for the higher sales and larger customer turn out. This could be a good sign for the economy and points to consumer confidence and a positive outlook on the economic situation, which leads customers to spend more money.
Sunday, November 18, 2012
Starbucks Expands to India- Marketing
http://money.cnn.com/video/news/2012/10/19/n-starbucks-schultz-india.cnnmoney
This video featured Howard Schultz, the CEO of Starbucks, talking about the company's recent expansion into India. In the beginning of the video, he talks about how Starbucks had always been interested in expanding to India but how they needed a partner to be successful in such a unique market. This partnership is what has allowed them to enter successfully into the Indian market and market successfully to the Indian people. He also discusses the preference of the Indian consumer toward chai tea, rather than coffee, and the marketing barrier that that presents.
This video featured Howard Schultz, the CEO of Starbucks, talking about the company's recent expansion into India. In the beginning of the video, he talks about how Starbucks had always been interested in expanding to India but how they needed a partner to be successful in such a unique market. This partnership is what has allowed them to enter successfully into the Indian market and market successfully to the Indian people. He also discusses the preference of the Indian consumer toward chai tea, rather than coffee, and the marketing barrier that that presents.
Hostess and Unions- Business
http://money.cnn.com/video/news/2012/11/16/n-hostess-ceo-twinkies.cnnmoney/index.html?iid=HP_LN
This is an interesting video featuring the CEO talking about how unions helped to lead to the demise of Hostess. They cite "crazy work rules" that led to high inefficiency, such as requiring a different individual to perform seemingly related tasks such as transporting the product and placing it in the store. The CEO says that union leadership was rigid in their opinions, unwillingly to compromise and refused to return calls. This is an example of how unions are not always a good idea.
This is an interesting video featuring the CEO talking about how unions helped to lead to the demise of Hostess. They cite "crazy work rules" that led to high inefficiency, such as requiring a different individual to perform seemingly related tasks such as transporting the product and placing it in the store. The CEO says that union leadership was rigid in their opinions, unwillingly to compromise and refused to return calls. This is an example of how unions are not always a good idea.
Monday, November 12, 2012
Training- Business
http://www.management-issues.com/2012/11/1/opinion/training-is-a-profit-center--not-an-expense.asp
This is an article from management-issues.com about training. This article explains how training, while commonly viewed as a valuable activity, is mainly perceived by managers to be an expense rather than a benefit because of their inability to calculate actual returns from the time and money spent on this process. Many profit-focused managers will view training in terms of its opportunity costs, or what is forgone by training employees. This would include the loss of profit that could have been generated had the employee been working rather than training, the expense of the salary that the worker is getting paid to be trained rather than to be working, the financial and physical resources that could be devoted to other revenue-creating activities, etc. This article outlines how managers can attempt to measure the benefit of training and see how it actually helps the company in the long run, although it may seem to be the opposite in the short run.
This is an article from management-issues.com about training. This article explains how training, while commonly viewed as a valuable activity, is mainly perceived by managers to be an expense rather than a benefit because of their inability to calculate actual returns from the time and money spent on this process. Many profit-focused managers will view training in terms of its opportunity costs, or what is forgone by training employees. This would include the loss of profit that could have been generated had the employee been working rather than training, the expense of the salary that the worker is getting paid to be trained rather than to be working, the financial and physical resources that could be devoted to other revenue-creating activities, etc. This article outlines how managers can attempt to measure the benefit of training and see how it actually helps the company in the long run, although it may seem to be the opposite in the short run.
Audi Commercial- Marketing
http://www.youtube.com/watch?v=lw9ZeXB2uKs
A funny Audi commercial highlighting their powerful headlights.
A funny Audi commercial highlighting their powerful headlights.
Thursday, November 8, 2012
"Don't Expect a Marijuana Boom"- Business
http://money.cnn.com/2012/11/08/smallbusiness/marijuana/index.html?iid=Lead
An interesting article on CNN about the legalization of marijuana in Colorado and Washington. While many people assume that the legalization of pot will lead to large growth in the industry, strict federal and local laws still hinder many aspiring dispensaries from succeeding. Other hurdles that these potential businesses face is lack of available financing, due to the fact that banks want to avoid being involved in or associated with the drug industry, and a very high 25% tax rate.
An interesting article on CNN about the legalization of marijuana in Colorado and Washington. While many people assume that the legalization of pot will lead to large growth in the industry, strict federal and local laws still hinder many aspiring dispensaries from succeeding. Other hurdles that these potential businesses face is lack of available financing, due to the fact that banks want to avoid being involved in or associated with the drug industry, and a very high 25% tax rate.
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