http://tech.fortune.cnn.com/2012/11/28/yahoos-mayer-on-god-family-and-yahoo/?iid=Lead
A follow-up to my previous post about marketing and its role in helping to save Yahoo, this article covers the new CEO's first interview. It mentions how hiring a new chief marketing officer will be imperative to success, and how Yahoo has a lot of work to do in order to position themselves as leader in apps. This will require a complete marketing overhaul on the part of the corporation, since it is a market that they have not even entered yet.
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