Marketing and the Election- Marketing

http://www.forbes.com/sites/theyec/2012/11/19/3-lessons-for-marketers-from-the-2012-elections/

This article talks about the success of Obama's data-based marketing campaign and lessons that businesses can take from his presidential victory. Tips include establishing connections early and often and reaching out to supporters of the 2008 campaign, an idea that ties directly into customer relationship management. As we have learned, it is less expensive to maintain an existing customer relationship than to create a new one. Similarly, it is easier to win the vote of a previous Obama supporter than to turn an undecided voter into an Obama supporter.