http://money.cnn.com/video/news/2012/10/19/n-starbucks-schultz-india.cnnmoney
This video featured Howard Schultz, the CEO of Starbucks, talking about the company's recent expansion into India. In the beginning of the video, he talks about how Starbucks had always been interested in expanding to India but how they needed a partner to be successful in such a unique market. This partnership is what has allowed them to enter successfully into the Indian market and market successfully to the Indian people. He also discusses the preference of the Indian consumer toward chai tea, rather than coffee, and the marketing barrier that that presents.
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